Beautiful Burns Video by Antimano (Reviews of EAC Mass Comm Students)

When I met Antimano sometime in September, I could not get over with their music video, which receives up-roaring comments from its viewers. Now I thought of giving my Column Writing Class an activity that would hone my students' ability not just to write an article, but also to critically analyze the said craft. Well, my students are no longer minors, so I expect that they won't give me that jaw-dropping reaction after watching.  Here are the links of my students' blogs so you may read through their reviews. Enjoy reading!

Rizaldy Fulloon's Venus Flytrap Its a New Generation
Julius Bergado's The Reed Remy and Juliet
Haruko Tolentino's Monocolorful Unexpected
Darlene delos Reyes' Real Risk To Accept or Not?
Micah Mendevil's Micahrticle Beautiful Burns or Burning Memories?
Nica Anggela Cortez' Look Out How Beautiful Are the Burns
Alysa Esplana's Burning Desires Antimano’s Beautiful Burns, keeping the fire burning

Bloggers

Column and Editorial Class: It is high time  that we use the Internet in writing and studying. I hope to collate all the links as the first activity of this class. Notice that the links of your blogs are posted for others to easily browse through it.

Removal Exams

Removal exams for Investigative Report, Information Communication, International/ Inter-cultural Communication, and Community Communication are scheduled on Monday- March 14, 2011. Please see me at the faculty room or at Room 408 A.

Good luck, Students! Break a leg!

Content Analysis: Cover Page Format

 Ethics Class, please click the link below to see the format. The link will lead you to Google docs.

Format of the Front Page

Forum: Info Communication (March 1- March 4)

This forum is for the 4th year MC Students (regular/irregular) who are enrolled in the Internship 2:

a. Charles Alvarez

b. Joesel Camano

c. Rea Comparativo

d. Ria Rivamonte

e. Karen Bonoan

f. Veronica Velasquez

Instructions: Please participate in this forum. Your comments will be my reference in rating you for your  oral recitation which is 20% of the total grade. Give your individual answers based on the question below and/or react on the argument of the participants in this forum. Kindly maintain professionalism in your comments. This is good until March 4- Friday  at 12 Mid Night.

Cite some examples of persuasion techniques in TV ads/campaign--- which one uses pathos? logos? ethos?

Lecture 2: Info Communication (continuation)

3. Attitude Change Theory

Attitude change theory (model) was developed and introduced by McGuire in 1986 as his contribution in the “Yale Approach to Persuasion.” This model of persuasion process has six (6) steps.

William James Mc.Guire was a faculty member in Yale University. He was a premier researcher of the psychology of persuasion. His experimental researches brought the study of attitudes and social influence to centerstage. Further, it also shaped other fields such as sociology, political science, marketing and communication.

PERSUASION PROCESS

PERSUASION PROCESS (an example)

Lecture 2: Info Communication

For one to be successful in the his campaign, he must consider the things in persuading the target audience. Considering that the audiences are active, the source of the message/campaign should be able to win both their attention and trust. 

There Theories of Persuasion and Change will help you further in this process.

Theories of persuasion and change

Rhetoric

Plato: Rhetoric is “the art of winning the soul by discourse.”

Erika Lindemann:  “Rhetoric is a form of reasoning about probabilities, based on assumptions people share as members of a community.”

Rhetoric is the art of discovering ways to make the truth seem more probable to an audience that isn’t completely convinced.

- Aristotle

Rhetorical theory is the offshoot of the various studies on rhetoric benchmarked from the collected lectures rendered by Aristotle during his teaching years in the Plato Academy. It may also be defined as persuasion through speech

3 Classification of speech

ž  Courtroom (forensic) speaking

ž   Political (deliberative) speaking

ž   Ceremonial (epideictic) speaking

DIALECTIC vs. RHETORIC

1.  Rhetorical Theory

Rhetorical theory is the offshoot of the various studies on rhetoric benchmarked from the collected lectures rendered by Aristotle during his teaching years in the Plato Academy. It may also be defined as persuasion through speech.

    

Aristotle was the student of Plato during the Greek civilization. He became a respected instructor at Plato’s academy.

3 Rhetorical Proofs

Logical (logos) – the lines of argument that make sense

Ethical (ethos) – the perceived credibility of the speaker

Emotional (pathos) – the stroke of response from the audience

2. Behavioral Theory

In this theory, the body of effects in receivers, relevant and instrumental to source-desired goals, brought about by process in which messages have been a major determinant of those effects.

Five Characteristics of Behavioral Theory

1.    Relevance of Effects

2.    Instrumentality of Persuasion

3.    Importance of Messages

4.    Involvement of Choice

5.    Personal and Interpersonal Nature of Persuasion

Persuasion Process

Four Kinds of Action (with the given example)