3. Attitude Change Theory
Attitude change theory (model) was developed and introduced by McGuire in 1986 as his contribution in the “Yale Approach to Persuasion.” This model of persuasion process has six (6) steps.
William James Mc.Guire was a faculty member in Yale University. He was a premier researcher of the psychology of persuasion. His experimental researches brought the study of attitudes and social influence to centerstage. Further, it also shaped other fields such as sociology, political science, marketing and communication.
PERSUASION PROCESS
PERSUASION PROCESS (an example)
Thanks for this Ma'am. Simple yet very informative.
ReplyDelete