Forum: Info Communication (March 1- March 4)

This forum is for the 4th year MC Students (regular/irregular) who are enrolled in the Internship 2:

a. Charles Alvarez

b. Joesel Camano

c. Rea Comparativo

d. Ria Rivamonte

e. Karen Bonoan

f. Veronica Velasquez

Instructions: Please participate in this forum. Your comments will be my reference in rating you for your  oral recitation which is 20% of the total grade. Give your individual answers based on the question below and/or react on the argument of the participants in this forum. Kindly maintain professionalism in your comments. This is good until March 4- Friday  at 12 Mid Night.

Cite some examples of persuasion techniques in TV ads/campaign--- which one uses pathos? logos? ethos?

Lecture 2: Info Communication (continuation)

3. Attitude Change Theory

Attitude change theory (model) was developed and introduced by McGuire in 1986 as his contribution in the “Yale Approach to Persuasion.” This model of persuasion process has six (6) steps.

William James Mc.Guire was a faculty member in Yale University. He was a premier researcher of the psychology of persuasion. His experimental researches brought the study of attitudes and social influence to centerstage. Further, it also shaped other fields such as sociology, political science, marketing and communication.

PERSUASION PROCESS

PERSUASION PROCESS (an example)

Lecture 2: Info Communication

For one to be successful in the his campaign, he must consider the things in persuading the target audience. Considering that the audiences are active, the source of the message/campaign should be able to win both their attention and trust. 

There Theories of Persuasion and Change will help you further in this process.

Theories of persuasion and change

Rhetoric

Plato: Rhetoric is “the art of winning the soul by discourse.”

Erika Lindemann:  “Rhetoric is a form of reasoning about probabilities, based on assumptions people share as members of a community.”

Rhetoric is the art of discovering ways to make the truth seem more probable to an audience that isn’t completely convinced.

- Aristotle

Rhetorical theory is the offshoot of the various studies on rhetoric benchmarked from the collected lectures rendered by Aristotle during his teaching years in the Plato Academy. It may also be defined as persuasion through speech

3 Classification of speech

ž  Courtroom (forensic) speaking

ž   Political (deliberative) speaking

ž   Ceremonial (epideictic) speaking

DIALECTIC vs. RHETORIC

1.  Rhetorical Theory

Rhetorical theory is the offshoot of the various studies on rhetoric benchmarked from the collected lectures rendered by Aristotle during his teaching years in the Plato Academy. It may also be defined as persuasion through speech.

    

Aristotle was the student of Plato during the Greek civilization. He became a respected instructor at Plato’s academy.

3 Rhetorical Proofs

Logical (logos) – the lines of argument that make sense

Ethical (ethos) – the perceived credibility of the speaker

Emotional (pathos) – the stroke of response from the audience

2. Behavioral Theory

In this theory, the body of effects in receivers, relevant and instrumental to source-desired goals, brought about by process in which messages have been a major determinant of those effects.

Five Characteristics of Behavioral Theory

1.    Relevance of Effects

2.    Instrumentality of Persuasion

3.    Importance of Messages

4.    Involvement of Choice

5.    Personal and Interpersonal Nature of Persuasion

Persuasion Process

Four Kinds of Action (with the given example)

Forum 1: Community Communication (March 1-March 4)

We have discussed previously that our place is now being branded as a virtual village. This is manifested through the means of communication we have that are more advanced and digital. The video below will further enrich you on how communication has been evolving with social networking sites. Details will be included in your exam.

Instructions:  After watching the video, write your comments below. This is for your Community Communication oral recitation which is 20% of the total grade. You may also react on the reactions of the participants in this forum. Kindly maintain professionalism in your comments. This is good until March 4- Friday  at 12 Mid Night.

Overview: Jack Dorsey, co-founder of Twitter Inc., talks about the social-networking site's growth strategy. Dorsey, speaking with Margaret Brennan at the Dublin Web Summit, also discusses improving transparency in social media and the impact of the financial crisis on user growth.


Dorsey Calls Twitter an `Evolution of Communication

Forum 1: International/Inter-cultural Communication (Feb 28-March 4)

This forum is for the 4th year MC Students (regular/irregular) who are enrolled in the Internship 2:

a. Charles Alvarez

b. Joesel Camano

c. Rea Comparativo

d. Ria Rivamonte

e. Karen Bonoan

f. Veronica Velasquez

Please participate in this forum. Your comments will be my reference in rating you for your  oral recitation which is 20% of the total grade. You may either comment on the statement of Ramsey below or react on the argument of the participants in this forum. Kindly maintain professionalism in your comments. This is good until March 4- Friday  at 12 Mid Night.

Instructions: What is your reaction on this statement below by Ramsey, Williams and Vold (2003, p. 68):

"Cultures are not static; they are always evolving as people respond to new conditions and influences. The relationships between ethnic groups and the dominant culture also change and vary over time and place." 

Investigative Reporting Final Exam

Class,  submission and presentation of the Output for Investigative Reporting is moved on March 11, 2011- Friday. 


Please be guided accordingly. Thank you.

Updated: Final Exam for News/Feature Writing Class

Each pair will have to produce 1 four-paged newsletter with the following details/format:

a. create your newsletter name, logo and slogan

b. write at least 5 news articles for EAC and the community

c. write at least 7 feature stories for the Feature page

d. select your own font style, font size, and color

e. attach photos and/or illustrations/cartoons that are relevant to your story

I will give you an update on Monday as far as the printing press who can take good care of your output.

Submission is on March 14, 2011.

Kindly submit a soft copy of your articles via email (mega_ramos@yahoo.com)on or before March 9, 2011. Post a confirmation message after submitting the articles. Thank you

FYI. I have contacted PrintCity to accommodate our printing needs. Location is at SM Las Pinas. You may contact the owner at 0917-809-9889.

Details:
140 php per copy, colored, glossy paper, 11x17, use Photoshop or Corel in layouting

Group Communication (Model by Janis, 1982)

What is Groupthink? What about Group Communication?

Lecture 1: Information Communication Campaign Class

Here are the things we have discussed for the past 2 weeks. Everything is included in the Final Exam.  So you may start reading adn reviewing. Please research on these topics and understand the processes. DO NOT RELY ON THIS POST ALONE. DO FURTHER READING.

A. Model of Communication Campaign (Nowak and Waynard, 1985)

The intended effect: A major problem in many communication campaigns is that goals (and related target groups) are not properly defined. A common mistake in less sophisticated campaigns is vastly to overestimate the potential effects of a campaign.    

Competing communication: The campaigner has to be aware of possible counter messages in order to address the properly   

The communication object: A campaign is usually centered on a theme or an object, such as healthier life-styles or drunken driving.   

The targeted population and the receiving group: The target population is here defined as all those whom the campaign is intended to affect.   

The channel: As noted, there may be multiple channels for different target groups.

The message: Typically, a central message can be shaped differently for different audiences. 

 The communicator / sender: The communicator (spokesperson) can be chosen on several grounds: for instance as trusted expert or because of potential attractiveness to the audience. The term sender may be use to denote the person(s) or institution(s) that stand behind a message without being a spokesperson.  

 Obtained effect: The effects of a campaign can be bothintended or unintended, negative as well as positive.

B. Campaign Model Influence Process

The model draws attention to key feature process.    

Firstly, the originator of campaign is almost always a collectivity and not an individual – a political party, government, church, charity, pressure group business firm, etc.  

 Secondly, the campaign usually consists of many messages distributed through several media and the chances of reach and effect will vary according to established nature of channels and the message content.  

 Thirdly, there is a set of filter conditions or potential barriers which facilitate or hider the flow of messages to the whole or chosen public.

a. Attention – without it there can be no effect

b. Perception – since messages are open to alternative interpretation and the success of campaign depends to some extent on its message bein interpreted in the same way as intended

c. Group situations – has strong consequences for whether messages ar noticed and accepted or rejected    Effects – a successful or effective campaign will depend on some match between planned effects and those achieved.

C. Dimensions of Campaign Objectives and Effects (Rogers and Storey, 1987)

Level of objectives: The different purposes of a campaign can often be ordered hierarchically or sequentially, for instance as follows: to gain attention, to influence attitudes; knowledge, persuasion, decision, confirmation etc.   

Locus of change: Usually communication campaign effects can be found on several levels: individual, group and societal at the same time.  

 Locus of benefit: Most campaigns are potentially beneficial to more than one parties involved (senders and receivers a third party).

Deadline Updated: Final Exam for Ethics Class

Ethics Class,

I believe we already have created groupings for this. To guide you in completing this requirement, please refer to the format below. The questions below only serve as guide. Therefore, DO NOT JUST RELY ALONE to the questions which I have given you. You should still be able to identify other significant details in the 2 paper:

1. Name of  Tabloid/Broadsheet: Publication should be within June 2010-Feb 2011

2. Frequency of Publication:

3. Parts of the Paper:

    a. Front page

    b. Inside Pages (National/International News)

    c. Editorial

    d. Entertainment

    

Note: As far as the photos ( Describe the photos. What kind of photos were used? Do these have relevance to the stories? What are the effects of these to the readers?

4. Summary and Findings  for each Page

5. Conclusion- Do the tabloid/broadsheet uphold the essence of journalism which is to inform, to educate, to shape/influence, to entertain using the standards of decency and good customs as bases?

FYI. Do not forget to paste/ attach the newspaper clips (with the date of publication). Presentation of Content Analysis will commence on March 14, 2011.

Group Members	Tabloid	Broadsheet
Ordono, Sabroso, Tiglao	Bulgar	Phil Daily Inquirer
Salen, Serrano, Tan	Tiktik	Phil STAR
Gonzales,Manubay, Naval	Tempo	Manila Bulletin

Final Requirement for Organizational Communication

Select one (1) organization/company. Discuss comprehensively the organizational culture; corporate culture and organizational climate (refer to the previous lessons about these concepts). In discussing these concepts include in your discussion the following:

Introduction- include the source/s of the data you have gathered. Who is the person interviewed? How are you related with this person? What is the position/rank of the interviewee in the company?

a.       Company profile (nature and characteristics)

b.      VMG (the paradigm)

c.       Organizational structure (control and power system)

d.      Management system

e.      Organizational communication (including the rituals, symbols, stories and  myths)

Discuss how the aforementioned organizational concepts affect/influence the organizational culture, corporate culture and the organizational climate of your organization.

2.       Discuss the common communication problems in the organization. Cite at least ten (10), from the ten (10) identified problems choose five (5) and discuss comprehensively (use the theories that were discuss as foundation on your discussion).

3.       Prepare a communication plan that would address the five (5) identified problems. In your communication plan, consider the organizational culture, climate and corporate culture which you have identified in question No. 1.

Format

Font: Times New Roman or Arial

Font Size: 11

Line Spacing: 1.5

Paragraph Spacing: 2

Margin: 1" in all sides including the top and the bottom.

Use APA in reference and in text citation 

If there's a question feel free to contact me.

Due is on March 11, 2011 .

Schedule of Final Exams

Please see the schedule below. This reminder will give you ample time to review and to finish the requirements that were already given to the class. Unnecessary absences during the said dates are discouraged.

• Investigative Reporting- submission of output and presentation is on March 11, 2011- Friday
• Introduction to Mass Comm- pen and paper test; coverage of the exam is from the Prelim- present topics; March 7, 2011- Monday
• Organizational Com- pen and paper test; coverage of the exam is from the Prelim- present topics; March 11, 2011-Friday
• Ethics- submission of the content analysis March 14, 2011; presentation of work will commence on March 14, 2011-Monday
• News/Feature- submission of newsletter is on March 14, 2100-Monday
• Info Comm- pen and paper test; coverage of the exam is from the Prelim- present topics; March 8, 2011-Tuesday
• International/ Inter-cultural Comm- pen and paper test; coverage of the exam is from the Prelim- present topics; March 8, 2011-Tuesday
• Community Comm- pen and paper test; coverage of the exam is from the Prelim- present topics; March 8, 2011-Tuesday